Real Estate Advertising Guide for 2022

These are the best real estate marketing strategies that not only work but they're actionable and simple to implement.

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There's no getting around it: if you're going to be successful at real estate, you need leads. You need people who are interested in what you're selling, and you need to be able to find them and interact with them before your competitors do.

But how do you get leads?

You could build a website. You could create active social media accounts. Or you could pay for ads. But the fact is, all of these things are great, but fairly generic, and chances are, you're not getting the most bang for your buck by implementing a bunch of random ideas together without a real cohesive strategy.

Instead, I'm going to walk you through the best real estate marketing strategies that not only work—they're actionable and simple to implement right now.

1. Create a website

Hey there! If you're reading this, then we're guessing you're a real estate agent who's looking to grow your business. Congratulations! You've made the first step in building a successful future for yourself and your family.

In 2022, you can expect to see an uptick in people who own real estate—but unless you're prepared for that, it could end up being a whole lot of work for you and not nearly as profitable as it could be.

If you want to make sure that doesn't happen, remember one thing: Every great real estate agent has a website (or several landing pages) that they use to collect leads from eager buyers and sellers.

So how do you get started? Well, compared to starting most businesses, it's pretty simple: start by asking your broker if they have a solution available that is already integrated with the IDX feed of MLS data. All you have to do is sign up for a service like Squarespace that allows you to easily create and register your domain name and then start creating a website!

If you want someone to do And when you create your site with us, we'll even help you design it so it's beautiful on every device and screen size. All of our plans come with free hosting so your site stays live 24/7. We even hand-pick the best themes for your site so it looks professional and sharp—even if design isn't your thing.

2. Create a blog and post frequently

Publish valuable real estate market data online and share the link in your email marketing campaign and on social media. Make sure the data is lengthy enough that Google indexes it as a standalone page, instead of just an excerpt from a longer article.

It’s better to have one really good page than multiple shorter pages competing for the same keywords in search results. That will help ensure that the page rises to the top of search results when someone conducts an inquiry related to local real estate market trends or forecasts.

3. Create email marketing campaigns and then use them!

Email marketing is a great way to connect with your clients and prospects. And while social media is a great tool for building relationships, you need to make sure that you're providing your audience with actionable content. That means sending them information that they need to hear on a regular basis.

Connecting with your audience via email allows you to send out the latest trends in your industry, promote products that are relevant and valuable to them, and share success stories from other agents in your network.

4. Offer something of value to get people to sign up for your mailing list or email campaigns.

Here are some ideas for sending out compelling content via email:

-Send out monthly email newsletters that highlight recent developments in your area of expertise (this can also be a great place to advertise new products)

-Include helpful tips or articles related to your field (but don't sell yourself short—make sure the information is interesting!)

-Share personal anecdotes about working as an agent (both funny and serious ones)

-Highlight local events or celebrations that might draw client interest

5. Get listed in real estate directories in order to get more exposure for yourself and your properties.

So, you might be asking, what is a real estate directory? Good question! A real estate directory is a listing of anything related to real estate. Think of it like the yellow pages, but for the internet. Home buyers and sellers can quickly and easily find any information they need about real estate, including home listings.

The most popular real estate directories are Zillow, Trulia, Redfin, and HomeFinder.

Simply put, the more people see you online, the more likely it is that they will trust you as an authority in real estate and eventually reach out to do business with you.

So when you get listed in a real estate directory, there’s a good chance that people are going to see your name and click on it when they need help buying or selling their home.

6. Create videos and content for social media

You've probably heard about the importance of social media for business growth. But it's important to remember that social media is always changing.

That's why we thought you might be interested in an overview of the latest and greatest trends in social media marketing—in the real estate industry, particularly.

For real estate agents and businesses, social media is not just a part of marketing—it's a huge part of it. Social media is where you need to be if you want to get your business off the ground and stay competitive, so don't wait until 2023 when everyone else has been using video for over a year.

Start planning now!

Just think about how many more doors could be opening up for you if you started making these videos now!

7. Use paid advertising to get targeted leads for cheap.

Here's the thing: it's 2022. And every single person is on social media. They're scrolling through their Facebook, Instagram, and Twitter feeds as they do dishes, watch TV, wait in line at the grocery store, and get ready for bed at night. And if you're not getting your business in front of them… you're missing out on some of the most targeted leads around.

And when I say targeted, I mean targeted. You know how those old-school ads on Google and Facebook used to be? You'd end up talking to some random person who just happened to be casually browsing through Zillow, but had never bought or sold a house before? Well, those days are over.

Nowadays you can connect with people who are already interested in making a move—and targeting them is getting easier and cheaper by the day. That's why we want to help you make the most of this trend NOW, before it's too late.

8. Partner up with other local businesses

Especially ones that you can use to cross-promote like painters, HVAC, plumbers, etc.

In 2022, you'll need to partner up with other local businesses (especially ones that you can use to cross-promote) to grow yours. One example is using a painter or HVAC company to help get the word out about your services.

Or you can partner with a plumber, or a property management company, or an insurance broker, or another agent. They could send their clients to work with you, and in exchange for that service, they'd get access to your database of clients (and maybe even some of your listings).

If you're already working with companies like these, great! If not… well, now you know who you need to call next!

"I help companies optimize their tech stack."