NFT Advertising Guide (Updated for 2022)

Learn how to effectively market your NFT project with the 2022 NFT Advertising Guide.

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NFT Advertising Strategies to Know in 2022

As the public grows to understand and become more familiar with non-fungible tokens (NFT), companies are developing new ways to use them.

However, marketing is just as important for NFTs as it is for your typical software or product based company.

Why? Because the surge in popularity of NFTs has led to a flood of new NFT projects being announced.

It's easy to get lost in the hype—and not even realize you're doing so.

But if you're going to promote a product that has real value, you'll need to make sure your audience knows what makes it stand out from the competition.

We have worked with multiple NFT products, providing services such as advertising design and strategy, media outreach, graphic design, and even social media management.

In each case, we've been able to help our clients achieve their goals by guiding them toward effective marketing strategies and techniques. And we'll continue to do so for any new projects that enter the space wishing to advertise their NFT project.

TL;DR

  • Utilize social media, community engagement and SEO to generate organic traffic
  • Paid advertising will supercharge your organic marketing efforts
  • Build the foundation for a successful marketing ecosystem
NFT Advertising
NFT Advertising on Social Media

Why is NFT Marketing so important?

Like any new company or product release, marketing and advertising your NFT project are such an important part to gaining more traction, users sign ups, and purchase conversions.

It's not just about applying the strategies blindly, you know. It's about research. It's about an approach that's part engineering and part art.

It's about understanding what worked in the past and why it worked, and figuring out how to use that knowledge to make something new happen today.

It's about having a strategic vision for the project, and then working backwards from there to plan everything else.

And while we can't predict the future, we can make educated guesses based on current conditions, trends, and data.

How To Market an NFT?

Research what your customers are looking for in this moment, so that you can anticipate their needs before they even know there is a need. Look at what your competitors are doing right now—and figure out how you could do it better.

So stand out from the crowd by taking steps towards mapping the needs of your target audience and implementing these effective NFT marketing strategies.

The 3 most important things with NFT advertising.

NFT advertising is a strategic service that requires a lot of planning and creativity but can overall make or break the success of your project.

  1. Increase Growth and Hype for your project
  2. Building and engaged Discord community
  3. Pushing people into your marketing ecosystem
“Though media reports consistently trumpet the sale of million dollar NFTs and record breaking prices, the team found that $15 was the average sale price of 75 percent of NFTs, with only 1 percent of NFTs reaching prices higher than $1,500. Moreover, the study found that merely 10 percent of traders account for 85 percent of all transactions.”

1. Organic Marketing for NFTs

The easiest way to get started is through your own outbound engagement with the NFT community. With organic marketing the most important thing is to be consistent.

Consistently posting and commenting on others accounts will ensure each of the platform knows you are an active, "real person" and begin to organically boost your content to the front page.

Increasing Hype and Awareness for NFT Project

There are more than one million Non-Fungible Tokens available on the marketplace, and that number keeps growing every day.

We regularly see news about newly released NFTs trend on several platforms like Facebook and Twitter.

A creative artist can use the skills of NFT marketing experts to maximize their online traction. This NFT marketing ideas relies on them creating customized accounts and pages to promote their work to the audience actively.

How to Promote NFT Discord Community

NFT advertising is a strategic service that requires a lot of planning and creativity but can overall make or break the success of your project.

  1. Generate Hype with Social Media
  2. Build Discord Community

Telegram and Discord are the best digital platforms for promoting NFTs. It's easy to use, so you can create different chats within one channel.

It is also very convenient because gaming community is similar, especially for Discord. Moreover, it's all about community building and you need a strong community to promote your product and services.

There are many ways to get more people into your NFT Discord community, but one of the most popular and successful ways is to gamify the process for users and make it fun/ interesting.

A good example of this could be a promotion to have users invite other users and for every invite they get one raffle ticket that enters them into a drawing to win a whitelist spot or even a free NFT airdrop.

Social Media NFT Marketing

Using social media platforms is a key strategy for promoting your NFT. And if you're not using Twitter then you are doing yourself a great disservice.

Social media platforms are made for general audiences, so it’s important to deliver promotions and posts in an easy and understandable manner.

The majority of the users on social media platforms are not cryptocurrency users, so you need to help them understand why they should start using your NFT.

Facebook, Twitter, LinkedIn, Medium, Reddit, etc., are the most common social media platforms used for social media marketing.

NFT Twitter Marketing

Are you trying to boost the popularity of your NFT project? One great way to do that is by advertising on Twitter.

For this type of advertising, you'll want to be sure to have a post that you're ready to put up and tweet. This can be a post about your project, one of your NFT updates, or even a competitor's project.

Don't worry if it seems like people don't respond well to what you're tweeting at first, as it takes time for your followers and those who follow people who follow you to see what you're saying.

You'll also want to make sure that when you create your tweet, it's only 140 characters so that it can be seen without having to be expanded. That will help ensure that people see exactly what you want them to.

That's just the beginning of your advertising efforts with Twitter though.

You'll also want to send out direct messages to people who follow you in hopes that they will retweet or favorite your message and also follow and retweet other people talking about similar things.

Search Engine Optimization (SEO) for NFT

Now that you've settled on a great name for your project, it's time to think about how you're going to attract people who will want to buy your NFTs.

The first thing you can do is check your SEO.

You can use a tool like Google Keyword Planner or Ubersuggest to find out what terms and phrases people are searching for around the web.

If you want to make sure people know that your NFT is the one they're looking for, make sure your tagline includes the terms people are using.

You can also look at other projects that are similar and see what their names include. For example, [project name] is a tokenized version of [big event] themed socks.

The phrase "tokenized version" is probably something someone might search for online, so if we wanted to draw more attention to our project, we could include it in our tagline: [project name], the tokenized version of [big event] themed socks.

2. Paid Advertising for NFT

Paid advertising your NFT can be one of the very best ways to get your project in front of new users very quickly. The key is to be willing to put in the work and investment to create the foundation needed for success.

In 2022 NFT advertising on Facebook and Google can be tricky if you're not sure of what to do.

The NFT marketing should be handled with as much importance as the development work because it brings a surge of hype in the market and many new rivals are attracted to the space due to its large customer base.

That is why so many companies have used us to help them create a winning strategy for their NFT ads.

Press Release

Press releases are a great marketing tool for getting your name in front of potential clients. The biggest benefit of doing this is that you can share the benefits and values of purchasing your non-fungible token (NFT).

Do some research first on what makes a good press release. Some things to consider are: What is the purpose of the NFT, why is it beneficial to certain demographics, etc.?

Also, you want to make it interesting enough for readers so they actually read it.

You can do this by including your past work in the release.Don't be discouraged if you don't see instant results. It may take some time before anyone responds to your press release, but as long as you keep being persistent with it, you'll start seeing results!

NFT Advertising on Facebook and Instagram

NFT advertising is a strategic service that requires a lot of planning and creativity but can overall make or break the success of your project.

Through a properly set up foundation Facebook and Instagram can be used to push a lot of traffic and leads into your marketing ecosystem.

Managing paid ad campaigns successfully takes a lot of time, and is why it's important to have someone dedicated to running the account.

There are multiple different strategies you can use depending on the time frame of your project launch.

Once you find a content niche that connects well with your organic audience, utilize paid ads to magnify its success.

Contact us if you think you are ready to run paid ads for your NFT project.

NFT Ads on Google

Now that you're thinking about how to market your NFT, it's time to consider paid advertising.

The good news is that, if you've done your SEO and influencer outreach, you probably have a healthy audience of people who are already interested in what you're NFT project.

Paid advertising lets you get in front of more people who are actively searching for your NFT project or even a competitor's project. There are two main types of paid advertising: search ads and display ads.

Search ads show up when people search for something on Google, while display ads show up in places like the right side of a YouTube video or the banner space on a website.

These days, most successful projects combine both paid search and display ads to give themselves the best chance of reaching their target audience.

Wondering how to get your project in front of potential players?

A way you can do this is by using Google Adwords to advertise your project.

Here are some things you should know:

Advertising on Google allows you to display ads based on keywords people search for and to show those ads when the search results are displayed.

There are three main types of ads:

#1 NFT Search Ads - these appear at the top of the search results when someone searches for a keyword that matches one of your keywords

#2 NFT Display Network Ads - these appear on websites that partner with Google, even if someone doesn't actually search for your keywords. This means that anyone who is looking at any of the sites on the Google Display Network could see your ad.

#3 NFT YouTube Ads - these appear before or during videos on YouTube and show up in related videos lists.When you create your ad, you will choose a maximum amount you're willing to spend each day or each week and then decide which ad type(s) to use (for example, if you're advertising an NFT game, you can choose Search or Display).

Then, when someone searches for keywords that match the terms you've selected and those people click on your ad, it will take them to your website or landing page.

3. How to Build an NFT Marketing Ecosystem

Now, you might be thinking: "How in the world do I create a proper NFT marketing ecosystem?"

Well, we're going to break down exactly what you need to do.

The first thing that is important to note is that there are three distinct parts to NFT ecosystems:

NFT Sites: These are the websites where users can earn and spend NFTs.

Each site should have its own unique look and feel, but all of them should have the same basic functionalities: a way for users to post content, comment on posts, interact with each other, and earn rewards for participating.

Tech Stack: This is the collection of software and services that run your sites.

This includes your blockchain (more on that below), but also your user interface(s) and your middleware (the software connecting your sites).

Automations & Integrations: These are the programs that connect your ecosystem to your business's core systems like your CRM or email marketing system—the stuff that will help turn organic traffic into purchasers.

NFT Inbound Marketing

Okay, so you've got your business plan. You've got your customer interviews.

You know your competitors, and you have a sense of the market. Now what?

The inbound marketing for NFT-based platforms is all of the traffic that you can generate to drive awareness and adoption.

It's not super sexy, but it's the work you need to do before implementing an "outbound marketing" strategy, like advertising on Facebook or putting up flyers around town.Getting new users means getting their attention somehow.

This means knowing where NFT users congregate online, and then participating in those spaces—making sure people know about your project and see what it can do for them.

This is going to be a lot of work. But here's some good news: If you do this right, you'll get a lot of traffic without ever spending a dime!

Simply put, the inbound marketing for your NFT project is all of the free sources of traffic that you can work on to increase the visibility and adoption.

Utilizing email marketing, blog posts, community engagement, organic social and collaborations will allow your project to have a solid base and foundation for which paid ads can work very well in enhancing.

Outbound Marketing for NFT

Outbound marketing is the process of reaching out and communicating with people who have never heard of you before.

It's about being proactive: taking the initiative to reach out to people rather than waiting for them to come to you.

You can use outbound marketing techniques like social media advertising, content sharing, and PR outreach to get your brand noticed by new users.

This is a great way to grow your community and increase its value—but in order for it to be successful, you have to have the right strategy in place.

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